It takes time, energy, and frankly, money. They can reach younger audiences with potentially more money to spend on what’s new and hip.īut growing Instagram followers isn’t for the timid. That’s why it’s important for those who engage in Instagram to develop as many followers as possible. A lot of buying power and influence follow that younger demographic. Instagram also skews younger than many social media sites, with more than 7 of every 10 users between the ages of 18 and 29. Trailing only YouTube and Facebook, 40% of all social media users use this photo and video sharing site. With a steady rise in users over the past decade, Instagram is now the third-ranked social media platform, according to the Pew Research Center.
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